This includes “Technology: Nightmare or New Norm,” where Tania Ramos considers the possibility of a behaviorally optimized tech dystopia. In the second section, we’ve placed the ideas about specific domains. We asked you to share your hopes and fears, predictions and warnings, open questions and big ideas. “Behavioral science has confronted ethical dilemmas before … but never before has the essence of the field been so squarely in the wheelhouse of corporate interests,” writes Phillip Goff. You’ll also find ideas to unite the field, which in its growth has felt for some like the “Wild West.” Ethical concerns are also top of mind. In that section, you’ll find authors challenging the field to be bolder. The first section, Promises and Pitfalls, houses the responses about the field as whole-its identity, purpose, values. We’ve organized the responses into three sections. We picked the most thought-provoking submissions and curated them below. We received over 120 submissions from behavioral scientists around the world. When we asked him a year and a half ago to sum up the 10 years since the publication of Nudge, he replied “Am I too old to just say OMG? … would never have anticipated one “nudge unit” much less 200….Every once in a while, one of us will send the other an email that amounts to just ‘wow.’”Īs we closed last year (and the last decade), we put out a call to help us imagine the next decade of behavioral science. The nearly 300 and counting behavioral teams in governments, businesses, and other organizations around the world? Not a chance. Could he have predicted the expansion of behavioral economics research? Probably. If you asked Richard Thaler in 2010, what he thought would become of the then very new field of behavioral science over the next decade, he would have been wrong, at least for the most part.
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